Twitter plans celebrity competition TV series
Thursday, May 28, 2009
1 comments
Twitter - the microblogging website-which allows contributors to post the minutiae of their lives - is considering bringing its succinct style to television.
The social networking site is working with Reveille Productions and Brillstein Entertainment Partners to develop an unscripted series based on the popular website, which invites members to post messages that are no longer than 140 characters.
Players would use Twitter as they tracked celebrities in an interactive, competitive format, the show’s producers announced. “Right now, Twitter is an incredible technological and cultural phenomenon,” said Amy Ephron, the executive producer who created the concept for the TV programme.The proposed series would break ground on television by bringing the immediacy of microblogging to the television screen, producers said.
“It captures what’s best about Twitter, and it’s a compelling TV show in its own right,” said Noah Oppenheim, head of unscripted development for Reveille. Like Miss Ephron, he was tight-lipped on any details about the show, its format, even its title. He said the partners are saving the details for their upcoming pitch meetings with networks.
Reveille’s scripted entertainment includes ‘The Office’ (NBC), ‘Ugly Betty’ (ABC) and ‘The Tudors’ (Showtime), plus reality programming that includes ‘The Biggest Loser’ and ‘American Gladiators’ (both NBC). Trade newspaper Variety said Twitter’s deal with Reveille and Brillstein is to develop a TV show “putting ordinary people on the trail of celebrities in a revolutionary competitive format”. Twitter has been adding millions of users a month and its website received 32.1 million unique visitors in April according to a tracking firm comScore. courtesy telegraph/afpa
The social networking site is working with Reveille Productions and Brillstein Entertainment Partners to develop an unscripted series based on the popular website, which invites members to post messages that are no longer than 140 characters.
Players would use Twitter as they tracked celebrities in an interactive, competitive format, the show’s producers announced. “Right now, Twitter is an incredible technological and cultural phenomenon,” said Amy Ephron, the executive producer who created the concept for the TV programme.The proposed series would break ground on television by bringing the immediacy of microblogging to the television screen, producers said.
“It captures what’s best about Twitter, and it’s a compelling TV show in its own right,” said Noah Oppenheim, head of unscripted development for Reveille. Like Miss Ephron, he was tight-lipped on any details about the show, its format, even its title. He said the partners are saving the details for their upcoming pitch meetings with networks.
Reveille’s scripted entertainment includes ‘The Office’ (NBC), ‘Ugly Betty’ (ABC) and ‘The Tudors’ (Showtime), plus reality programming that includes ‘The Biggest Loser’ and ‘American Gladiators’ (both NBC). Trade newspaper Variety said Twitter’s deal with Reveille and Brillstein is to develop a TV show “putting ordinary people on the trail of celebrities in a revolutionary competitive format”. Twitter has been adding millions of users a month and its website received 32.1 million unique visitors in April according to a tracking firm comScore. courtesy telegraph/afpa
