In addition to being 4th heaviest user country of SMS, yapping Pakistanis have taken an unusual lead in telecommunication: the largest text messaging growth in Asia Pacific. With Pakistan's 763 million messages sent during the "festive seasons", the top five countries with the highest SMS traffic processed over the festive season were the Philippines, again leading the ranking with 2.36 billion messages, closely followed by Indonesia (1.193 billion), Malaysia (1.075 billion) and Pakistan (763 million). In terms of year-on-year growth, Pakistan SMS Text traffic volume grew by 253 percent compared to last year during the same period. Other markets that experienced high messaging growth include Philippines (65 percent), Australia (57 percent), Indonesia (27 percent) and Malaysia (13 percent). "MMS traffic is bound to increase as consumers become increasingly savvy in interacting with their personal blog sites and applications such as Facebook".